Transforming
through
flowers
We’re redefining how spaces come to life, one flower at a time
Florify is a specialist provider of premium artificial flower arrangements for weddings and events. Our mission is simple: to help you florify your space—elevating venues, tables, and ceremonies with lasting floral decor that’s both stunning and sustainable.
What is Florify?
Our Brand
We’re often asked about the meaning behind the Florify logo – what it is, where it comes from, and why it looks the way it does. At its heart, our logo represents balance, intention, and transformation – a quiet but confident visual reflection of how our floral designs bring event spaces beautifully to life.
The mark is formed through the coming together of three simple yet powerful shapes, each thoughtfully drawn from both our product collections and the broader, well-established world of venue styling. Together, these elements form a harmonious whole – just like our arrangements do when they effortlessly elevate an event from ordinary to unforgettable.
The Flower Arch
Representing our floral arches, a key statement piece in event styling.
The Centre Piece
Symbolising unity and continuity, echoing our round centrepieces.
The Top Table
A nod to our top table arrangements, placed at the centre of the celebration.
Meet Phoebe
Florify was founded with a clear vision: to make venue styling easier, more reliable, and more inspiring for everyone in the industry.
Phoebe Thomas, discovered her passion for event styling by creating purposeful designs and seeing them come to life at events nationwide. With hands-on experience, she understands the pressures of long lead times, stock issues, and last-minute changes. Florify was created to make things easier – offering a smarter way to source high-quality styling products with reliable service and a focus on what matters to your business.
At Florify, we’re committed to doing things the right way. Through quality, consistency, and customer care, we support the venue dressers, stylists, and planners who turn vision into reality – helping make the process simpler at every step.
”I started Florify with one goal: to give venues and creatives the freedom to design unforgettable spaces, without the waste or stress of fresh florals. Beautiful, practical, and lasting - that’s what flowers should be.
Phoebe ThomasFlorify Founder
Meet Heike
For the past 15 years I thoroughly enjoyed the process of procurement and retailing.
Finding interesting products at prices to tempt customers and then making a sale was rewarding. I worked with an amazing team of like-minded people. It was hard work but exciting and fun.
I dealt with suppliers from China, USA and Holland that produced products ranging from Christmas decorations, Christmas trees, candles, homeware, giftware and even created a range of beautiful cosmetics produced in the UK. Every day varied but I focused on beautiful products at great prices to satisfy fabulous customers.
Florify offers a new but very similar project. I look forward to supporting and challenging Phoebe with attention to detail in product selection, pricing and customer satisfaction
”“I was disappointed to lose my day-to-day focus and working with like-minded people when we sold our business. Meeting Phoebe was a coincidence, but meant to be. It has introduced me to beautiful florals and associated products such as candles that feel very familiar and exciting to work with. I can’t wait to make a difference in this creative, hard-working industry I can relate to.”
Heike BrownFlorify Founder
Meet David
Having owned & managed a busy retail business for 15 years, I am looking forward to a new project.
The retail business was open 7 days a week and employed 160 people, so every day bought a new challenge. The variation and diversity of departments from 300-seater restaurant to fresh food hall to seasonal ice rink meant that as (last in line) Owner / Managing Director I needed a solution for every problem. My team needed the confidence and security that in a dynamic business with many moving parts they could rely on me to support them. They could always focus on the customer experience.
Florify is a different type of project but the same basic principles. Selling proven products at great prices with excellent customer service. I look forward to supporting Phoebes youth, energy and desire to succeed with experience, reliability and stability.
My personal challenge at Florify is to use my experience to bring a modern, secure shopping platform to the customer. The venue dressing community are skilled and hard working and deserve a supplier they can trust and rely on. It is my personal mission to make sure we deliver that.
”I am keen to put all my energy and experience into Florify, supporting Phoebe to deliver a modern, secure platform that the venue dressing community trust and support and building new business relationships along the journey.”
David BrownFlorify Founder
Luxe Collections
Inspiring through design
Florify is proud to showcase unique collections of floral structures, designed and expertly crafted using Real-Touch flowers. Each collection celebrates a different style, mood and creative direction. The Collections provide venue dressers and venues with inspiring, sought after solutions for clients looking to create extraordinary ambience at unforgettable events.
Need Help?
Frequently Asked Questions
Got a question about how Florify works? From showroom visits to styling guidance, this section covers the essentials of who we are and how we can help bring your events to life.
What is Florify?
Florify is a supplier of premium artificial floral arrangements and event décor for wedding and event professionals. Our products are designed to offer a realistic, high-quality alternative to fresh flowers, with no pre-order wait times.
Who can purchase from Florify?
We supply to B2B customers, including venue dressers, event planners, hotels, and wedding venues. If you’re in the events industry, we’re here to help you elevate your designs with stunning, long-lasting floral arrangements.
Do you have a showroom?
Yes! We have a showroom where you can see our products in person. Visits are by appointment only—please get in touch to book.
How can I contact you?
You can reach us via email or phone. We aim to respond to all inquiries within 24 hours.
Do you offer any support for venue dressers or event planners?
Yes! We understand the challenges of running an event business, which is why we provide product guides, styling tips, and marketing content to help you attract more clients.
If you need any advice on which range best suits your business needs, please don’t hesitate to contact our team – we’re always happy to help!
