Your privacy matters.
At Florify, we are committed to protecting your privacy and ensuring your personal data is handled with care, transparency & respect. This Privacy Policy outlines how we collect, use, and protect your information when you shop with us or browse our website.
1. Who We Are
Florify is a UK-based provider of premium artificial floral arrangements, specialising in long-lasting event decor. Our business address is:
Florify LTD
Unit 12, Poole Hall Industrial Estate
Ellesmere Port, CH66 1ST
T: +0151 559 4240
E: support@florify.co.uk
2. What Data We Collect
We collect and process the following information:
- Identity & Contact Data: Name, email address, billing/shipping address, phone number.
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Order & Payment Data: Details of purchases, transaction history (payment details are processed securely via third-party gateways and never stored on our servers).
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Account Data: If you create an account, we store your login details securely.
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Technical Data: IP address, browser type, and device information.
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Usage Data: How you interact with our website, pages visited, and time spent.
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Marketing Preferences: Whether you’ve opted in to receive updates and offers.
3. How We Use Your Data
Your data is used to:
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Fulfil and deliver your orders
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Provide customer support and respond to enquiries
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Manage your account and order history
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Improve our website experience and services
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Send marketing communications (only if you’ve opted in)
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Comply with legal and tax obligations
4. Legal Basis for Processing
We rely on the following legal bases:
- Contract – for processing and delivering orders
- Consent – for marketing communications
- Legal obligation – for tax and accounting compliance
- Legitimate interests – to improve our service and website
5. Who We Share Your Data With
We only share your data when necessary, including with:
- Payment providers (e.g. Stripe, PayPal)
- Delivery partners
- IT and hosting services
- Email marketing platforms (if opted in)
- Analytics tools (e.g. Google Analytics)
- We do not sell your data to third parties.
6. How We Protect Your Data
Our website uses secure SSL encryption. We apply strict access controls, regular backups, and security monitoring to protect your personal data.
7. How Long We Keep Your Data
We retain your data only as long as needed:
- Order data: kept for 6 years to meet tax/legal requirements
- Marketing data: until you unsubscribe or withdraw consent
- Account data: retained while your account is active
8. Your Rights
You have rights under UK GDPR, including:
- Access to your personal data
- Correction or deletion of inaccurate data
- Objection to or restriction of processing
- Data portability
- Withdrawal of consent (for marketing)
To exercise your rights, contact us at: support@florify.co.uk
Contact Us
If you have any questions or concerns about this policy or your data, get in touch:
Florify
Unit 12, Poole Hall Industrial Estate
Ellesmere Port
CH66 1ST
T: +0151 559 4240
E: support@florify.co.uk
Support
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